
It’s your MD’s Birthday, Company Birthday or Special Anniversary. A perfect opportunity to reflect on what’s great about your business and share that with others. As a marketer your probably thinking of how to use this day for exactly that, promoting your business. Well same here, so we’ve put together a list of 35 ways you can do this.
- Email clients a thank you. A simple thanks for being connected
- Email subscribers something helpful. It’s a reason to communicate with your mailing list.
- Text customers a coupon. Text messages break through the noise and it’s a good reason to communicate with clients.
- Call or email prospects to discuss your limited Birthday offer. I know that this sounds like an old traditional sales tactic, but the sense of urgency works.
- Share the news. Create a blog post and email campaign about it. Be proud of your day.
- Send customers a gift card. The goal is to entice them to shop in your retail stores or online.
- Make customers an offer on a social media network. Think Facebook, Twitter, Linkedin, Instagram and Google+.
- Tweet a series of value packed snippets. Make sure it is of value and worth retweeting, then link back to your website or offer.
- Create a special location-based offer. Use your app push messaging, Foursquare or other location-based services platform to get customers involved.
- Create a fun press release. Talk about your history and successes, maybe include a special offer.
- Have a sale. Who doesn’t love a sale!
- Give customers a gift. Send customers a promotional gift. Make sure that it’s something customers will keep around.
- Offer customers a virtual gift. A great B2B offering. A value-packed e-book or research document.
- Have a contest. Get people excited about your companies birthday. Make it easy for lots of people to participate.
- Serve them breakfast. Open early for a special party. Get customers powered for the day with caffeine and muffins.
- Let them have cake. Invite customers to your business for birthday cake.
- Drink to your customers. Have a post-hours party with grown-up drinks.
- Have a special raffle. Remember, lot’s of small winners so more people can win.
- Host a special event. Depending on your business, this could be a networking meeting or workshop to gather people at your office.
- Throw a virtual event. Take Google+ for a test drive to engage with your customers.
- Use QR codes and host a scavenger hunt. Get customers involved in an engaging game using QR codes.
- Create a full day event around your expertise. This is useful to keep people coming into your store all day.
- Facebook Birthday Ads. Run a Facebook campaign to promote your birthday and offer. Target those connected to your brand.
- Make a donation. Gift a donation to your charity of choice and publicise it.
- Record a Birthday video message. A video is a powerful way to say thank you and can help achieve more reach when shared on social media.
- Launch a new product. What better way to launch a new product than on your birthday.
- Launch a new website. Do it like the world is watching.
- Advertise in a magazine. Design a simple ad for a local publication. Showing more people your business and it’s longevity.
- Setup a photo board. If your company is six years old. Ask your team for pictures of when they were six and create a graphic.
- Hand out flyers. The flyers should list X amount of hidden gems of your region (where X is the number of years you have been in business).
- Pass it forward campaign. Create a rewarding, ethical or recommendation campaign to promote your birthday and ask other to pass it forward.
- Ask them about their journey. A great way to open up communication is to ask customers what career journey they took to get to today.
- Create a game. Online games can be developed cheaply or use pre-fab games with your brand. Share this with your customers and offer a prize for the 3 highest scores.
- Reviews. Getting reviews from customers can be hard sometimes, use your birthday as a way to ask them, in return for a treat.
- Cake Smash. Get a cake and your MD, tie their hands behind their back and get them to eat the cake, record and broadcast online.