We had to identify and solve a variety of problems to ensure the new site delivered a seamless user experience. Only then could we develop a robust system to deal with real-time property data from their estate agency software. The creation of numerous workflows meant we could automate actions based on the data from various form submissions. We also introduced a content delivery network for enhanced security and built a platform that would offer excellent performance to aid them in their ongoing search marketing.
In many areas, we introduced Google API's to increase the usability of the site, including offering a postcode search and address finder feature to dramatically speed up data entry from potential sellers.
Helpful features like Sold Prices allow users to get a full understanding of property values in their area when comparing prices. Pulling data from the Land Registry allowed us to create a clear, accurate list and graph to illustrate this.
We also used Geo-location for fast local property searching and Google Map API's to show rich data such as nearby Schools, Transport links, Supermarkets and more.
Finally, we created a feature to offer an instant online property valuation, showing the low, mid and high end of what a users property is worth. This allows us to build trust and offer a workflow that will guide the user to book a full market appraisal. This happens with one click after the instant valuation by pushing this data into a CRM via API, trigging notifications for the user and the Knights team.