We loved that Pure Wigs was more than just wigs. They wanted a brand that would not only elegantly support their professional and pure ethos, but also a brand that could be trusted and believed in when it came to someone’s health and well-being. A huge part of what Pure Wigs do is to support customers with hair loss because of medical treatments or alopecia. They experience part of this journey with their customers and a genuine relationship is born. They wanted a complete redesign of their brand ID, website and strategy around developing new customers and also ways to support existing customers better.