Advertising on the Google network isn’t limited to placement on the search results pages themselves. The Google Display network enables businesses to display their adverts across a range of relevant, authoritative sites – as long as those sites have opted into the display scheme.
We’re big fans of the display network here at Impression. Not only do CPCs (cost per clicks) tend to be lower, there are lots of opportunities to show your ad to an audience that is highly engaged in your industry, by selecting the websites to display on carefully. As a Google Partner agency, we’re accredited by Google for our management of paid advertising campaigns; get in touch to discuss how we can help you make more of Google display advertising.
One benefit of the display network is the ability to post ads in various formats, including text, banners, interactive and video ads. Our in-house design team is on hand to create those adverts for you if you don’t have the resource available to do so in-house.
Because the display network is so extensive, you could easily spend a huge amount of budget on getting those placements across a wide range of sites. We’ll help you to make the most of your budget, no matter what size, by identifying and continually reviewing the sites on which your ads are placed and bidding intelligently.
As well as assigning a budget to the right websites, savvy marketers understand the importance of structuring the ad campaign(s) intelligently too. As a Google Partner agency, we’ll structure the campaign to deliver optimal results from day 1.
Measurement and CRO
Measuring the success of your campaign(s) is essential for businesses that want to optimise their spend for as many sales as possible – and who doesn’t?! We’ll help you track the results of your campaign and implement CRO (conversion rate optimisation) techniques to increase sales and revenue.
Google display advertising – image source: https://www.google.co.uk/ads/displaynetwork/