Our local SEO services cover everything required to improve the visibility of your business on Search Engines. If local customers are important and you are a location-based business, then optimising local search results is critical to your success.
We have worked with hundreds of local business over the years and have seen first hand the impact it has on businesses when search-engines update their algorithms to improve the results for users. For businesses, this means staying ahead of the curve and seeing this as an opportunity to distance themselves from competitors.
As with any SEO, there are short-term wins, however, the goal is for long-term domination. With our help, we cover all the required steps to build a solid Local SEO campaign that covers all the requirements to make this a reality. The end result is more traffic, leads and sales, plus a powerful online presence.
A website audit or review is always the starting point. We run checks on rankings, local content, code and presence of key local on-site and off-site SEO factors.
We set up and/or optimise your GMB listing(s). All sorts of issues, invisible to the novice, often emerge ranging from unclaimed, incorrect or duplicate listings. Listings might be correct but might not be appearing in the local pack or knowledge panel.
We’ll set up campaign tracking code in your Google My Business dashboard so that you know exactly how many of your website visitors arrived via the local pack and how many via the localised organic results. We’ll set up your Google Analytics account and tracking code if need be and submit reports each month so that you have full visibility. This will provide valuable data to help you measure your website’s performance – as well as our performance.
We’ll make recommendations for tweaking, overhauling, restructuring or expanding your local content and code. Anything from meta data to new pages or even new sections on your website.
We manage your structured citation campaigns. We have dealt with all the usual issues such as NAP data inconsistency, duplicate listings and incorrect listings which must be addressed in order to maximise appearances in Google’s local pack.
Structured citations are sometimes not enough and a local link building program may be required to provide a competitive differentiator and increase your domain’s local authority. Local link building helps your local rankings by acquiring local links but also helps all your rankings by increasing your domain authority. Local link building is about acquiring links on websites that somehow have high relevance to your location. That might mean getting a link by subscribing to your local chamber of commerce, getting a link from a local newspaper, on local business websites or local business directories.
Local link building is an art and there are no end of ingenious ways of acquiring them. Here’s a great list of local link building ideas in a spreadsheet from Phil Rozek at localvisibilitysystem.com.
Sometimes you’ll need local content (locally oriented optimised content) for your existing geo-targeted landing pages, new pages or 3rd party sites. We can propose it, produce it and publish it for you.
Not appearing on the map and don’t know why? We’ll be able to sort it out, even if it means picking up the phone to a Google member of staff.
Have you searched your business on your iPhone using Apple maps? If you appear at the wrong address, not at all or appear multiple times, we’ll sort out your listing(s).
We’ll advise on the SEO benefits of reviews and how to get them.
Improve Local Visibility
With the rise of mobile traffic and Googles push towards a more localised search, it’s now critical that your business is optimised for Local SEO. 60% of mobile users who search for a business will book within 24 hours and normally choose one of the top 3 local listings.
Local SEO Specialists
Whether you have one or several locations, we can help you optimise your services in the locations that matter through the optimisation of your website and online profiles. Improved visibility means an increase in traffic and sales.
The Local SEO Stats
- 72% of consumers who perform a local search visit a store within 5 miles of their current location.
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
- 88% of consumers trust online reviews as much as they trust personal recommendations.
- 86% of people look up the location of a business on Google Maps.
- 78% of location-based mobile searches result in an offline purchase.
Powerful Local Signals
Search engines tailor results to match the city or area based on the user’s location. This means in today’s searches users never regularly see exactly the same results. Using ‘personalised’ searches we can maximise your visibility for different locations, even if this is outside of your local area. All helping to improve local lead generation.
Is Local SEO right for my business?
If you have a physical store that relies on customers coming to you then yes, local SEO is a very important factor for your business. If your service operates in a particular area and you deliver or provide your services to your customer’s premises, then yes, Local SEO is important for your business. Finally, if your business has multiple stores in different locations, then yes Local SEO is also important.
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