A website should be many things and fast is one of them. In a world of increasing broadband speeds and consumers short of time and patience, you need to deliver your message effectively and quickly.
So why should you care about how many seconds it takes for your site to load?
The short answer is conversions. The ability to out-perform your competitors, gain the valuable leads and convert them into sales & profit. Speed is an underlying fundamental that impacts on all of this, yet rarely spoken about by many agencies and developers looking to turn around a quick website project.
Secondly, Google cares! Therefore Bing, Yahoo and other search engines also care. Their job is to display relevant content to the users key phrase entry quickly and accurately. They do this by ranking your site; the bigger the rank the higher you display and page load speed is a major factor in this algorithm.
Nuttifox make fast websites. We put an importance on this because of the impact it can have on the whole user experience when viewing your website and the negative effect a slow website will have on your SEO and marketing ability.
So how do we keep things speedy?
- Clean and streamlined code.
- Speed optimisation techniques on every site.
- Optimised images.
- Combinable CSS images.
- Script compression.
- CDN’s (content delivery networks).
- HTTP Compression.
- Domain splitting.
- Fast UK hosting.