Specialising in the website design and development for businesses in Surrey for the past 10+ years, we’ve seen our fair share of do’s and don’ts when it comes to web design. So we’ve created these 3 website design rules.
If you ask someone if they like your website you are offering them the chance to be critical of aesthetics which include personal preferences over aspects of the design they would not choose themselves. Very little if any of this is constructive feedback. If you ask a website specialist they would see it from a different point of view; best practice, clarity and code.
How good is the code?
Behind the scenes is very important. Search engines crawl the code of your site, making judgements about its structure and content. Many businesses have no idea whether their site has been built correctly even if the front-end looks good. We offer a completely free website audit services that give you the low-down.
Of course, the aesthetics are important, but, it’s more than I don’t like that colour or I wouldn’t put that there. Users have behaviour patterns, they expect certain icons and functionality, they also read the page in a certain way and most only absorb so much. All of this should be considered and translated into a working design. If you need to ask someone what they think, give them an instruction like, “Can you find this?” or “Can you do this?” and test the design with trackable results.
Finally, what message are you trying to deliver and to whom? There is a balance between content, SEO and clarity. However, your website can be as SEO friendly as possible, but if it doesn’t deliver the message, you’re wasting your time. Subtle changes can dramatically change the conversions of a website, so consider your main aim and make this accessible above the fold with one click and clear instructions defining how you can help them, not, what you do.