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SEO for eCommerce stores has the potential to get you in the top spots of the search results for new customers
Being found by relevant people ready to buy your products through organic search is one of the most profitable ways to increase sales. We've worked with large multinational eCommerce websites to small start-up stores across many platforms like Shopify, WooCommerce, Big Commerce & Magento.
eCommerce SEO is Different
Our focus to increase search engine visibility for eCommerce websites starts with a technical audit to review the structure of your store. Whilst the basic principles of search engine optimisation apply, eCommerce SEO comes with it's own unique challenges. Depending on the platform or setup of the store, duplicate content, category or collections and thin content are common issues, not forgetting the optimisiton of those important product pages.
The complexities that come with eCommmerce websites means you need an SEO agency with a proven track record. Luckily, you've found one right here.
Research & Optimisation
Mix the correct intent, keywords & website structure for effective SEO results.
eCommerce Content
Comprehensive and topical content focused on product keywords and authority articles.
Digital PR
Link placement from high-value sources to build a winning backlink profile.
eCommerce SEO FAQs
Why do I need an eCommerce SEO specialist?
Your eCommerce website is different from most other sites, so it requires a different eCommerce SEO strategy and an agency with eCommerce experience. eCommerce stores have product pages, faceted navigation and checkouts, which all need consideration. Most eCommerce platforms focus on UI, but don't always provide an optimal SEO structure, so an understanding of these platforms is crucial in order to achieve a positive eCommerce SEO outcome. We have experience with Shopify, WooCommerce, Magento, CraftCMS, & Big Commerce, along with custom commerce apps.
How do you do eCommerce SEO for product pages?
Well optimised product pages are critical to success for any eCommerce website. Depending on your industry or niche, different tactics and eCommerce SEO strategies will apply. In some cases manufacturer names will be important to drive organic search traffic, other times it will be part or SKU codes depending on the product. For most it will be descriptive search terms, so we first identify which keywords hold the most volume of searches, who the top competitors are and what makes them rank for that term. We apply a tailored strategy along with any technical optimisation of the product pages, including dynamic tactics to better align the users experience. The outcome is greater visibility and to funnel customers through the product pages to checkout.
Keyword Research
SEO for eCommerce starts with keyword research. We audit your product names, product descriptions, product categories and broader search terms. We make sure your product page keywords focus on search intent, while we also look for long-tail and high value keyword opportunities.
Website Optimisation
We optimise your eCommerce website architecture and product pages for improved user-experiences, mobile friendliness and product category pages, resulting in greater opportunities to increase visibility for traffic with a lot of commercial intent.
Improved product descriptions, page title, page structure and micro-data can be particularly effective in creating high volume traffic.
eCommerce Content Creation
To compete with the likes of Amazon and any eCommerce store worth their salt, you need to have a content plan that offers more value. Investing in high-quality content is a fundamental part of any eCommerce SEO strategy. Our SEO and Content Marketing team identify content opportunities, then create unique, engaging content to fulfill those areas of your eCommerce website.
Authority and Links
Link building strategies for eCommerce stores revolves around Content Marketing & Digital PR for targeted link placement from high authority blogs, online magazines and Influencers. Our SEO experts collaborate to source link opportunities from websites relevant to your target audience. This high quality link building creates a natural backlink profile from a variety of sources and content types.
eCommerce Platforms
eCommerce SEO is a specialist area which requires a deep understanding of not only SEO, but experience with the particular eCommerce platform your store runs on. We have worked across many eCommerce websites and provide game changing solutions for Shopify SEO and WooCommerce SEO.
eCommerce SEO services that increase search visibility and sales
Increase sales from organic search with Nuttifox
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Read our five star reviews
Chris and his team are always a pleasure to work with, nothing is too much trouble, and I can trust they will always deliver.
★★★★★Keith ConnorsFounder, Twilights
Nuttifox went far and beyond what we were expecting. The team are brilliant and we have had such a fantastic response. Highly recommend.
★★★★★Alex CrabbeManager, Image & Co
We now have a high performing website, generating daily leads & we rank on page one for our target keywords. These guys know their SEO.
★★★★★Adil BurtallyDirector, Knights Property ServicesWhat I appreciate about working with Nuttifox is the thoughtfulness. They translates my vague ideas into meaningful action, asking insightful questions and delivering a better outcome than I could have asked for.
★★★★★Mel FranklinDirector, Agile Change ManagementChris and his team are always a pleasure to work with, nothing is too much trouble, and I can trust they will always deliver.
★★★★★Keith ConnorsFounder, TwilightsNuttifox went far and beyond what we were expecting. The team are brilliant and we have had such a fantastic response. Highly recommend.
★★★★★Alex CrabbeManager, Image & CoWe now have a high performing website, generating daily leads & we rank on page one for our target keywords. These guys know their SEO.
★★★★★Adil BurtallyDirector, Knights Property ServicesWhat I appreciate about working with Nuttifox is the thoughtfulness. They translates my vague ideas into meaningful action, asking insightful questions and delivering a better outcome than I could have asked for.
★★★★★Mel FranklinDirector, Agile Change ManagementChris and his team are always a pleasure to work with, nothing is too much trouble, and I can trust they will always deliver.
★★★★★Keith ConnorsFounder, TwilightsNuttifox went far and beyond what we were expecting. The team are brilliant and we have had such a fantastic response. Highly recommend.
★★★★★Alex CrabbeManager, Image & CoWe now have a high performing website, generating daily leads & we rank on page one for our target keywords. These guys know their SEO.
★★★★★Adil BurtallyDirector, Knights Property ServicesWhat I appreciate about working with Nuttifox is the thoughtfulness. They translates my vague ideas into meaningful action, asking insightful questions and delivering a better outcome than I could have asked for.
★★★★★Mel FranklinDirector, Agile Change ManagementChris and his team are always a pleasure to work with, nothing is too much trouble, and I can trust they will always deliver.
★★★★★Keith ConnorsFounder, TwilightsNuttifox went far and beyond what we were expecting. The team are brilliant and we have had such a fantastic response. Highly recommend.
★★★★★Alex CrabbeManager, Image & CoWe now have a high performing website, generating daily leads & we rank on page one for our target keywords. These guys know their SEO.
★★★★★Adil BurtallyDirector, Knights Property ServicesWhat I appreciate about working with Nuttifox is the thoughtfulness. They translates my vague ideas into meaningful action, asking insightful questions and delivering a better outcome than I could have asked for.
★★★★★Mel FranklinDirector, Agile Change ManagementChris and his team are always a pleasure to work with, nothing is too much trouble, and I can trust they will always deliver.
★★★★★Keith ConnorsFounder, TwilightsNuttifox went far and beyond what we were expecting. The team are brilliant and we have had such a fantastic response. Highly recommend.
★★★★★Alex CrabbeManager, Image & CoWe now have a high performing website, generating daily leads & we rank on page one for our target keywords. These guys know their SEO.
★★★★★Adil BurtallyDirector, Knights Property ServicesWhat I appreciate about working with Nuttifox is the thoughtfulness. They translates my vague ideas into meaningful action, asking insightful questions and delivering a better outcome than I could have asked for.
★★★★★Mel FranklinDirector, Agile Change ManagementChris and his team are always a pleasure to work with, nothing is too much trouble, and I can trust they will always deliver.
★★★★★Keith ConnorsFounder, TwilightsNuttifox went far and beyond what we were expecting. The team are brilliant and we have had such a fantastic response. Highly recommend.
★★★★★Alex CrabbeManager, Image & CoWe now have a high performing website, generating daily leads & we rank on page one for our target keywords. These guys know their SEO.
★★★★★Adil BurtallyDirector, Knights Property ServicesWhat I appreciate about working with Nuttifox is the thoughtfulness. They translates my vague ideas into meaningful action, asking insightful questions and delivering a better outcome than I could have asked for.
★★★★★Mel FranklinDirector, Agile Change ManagementChris and his team are always a pleasure to work with, nothing is too much trouble, and I can trust they will always deliver.
★★★★★Keith ConnorsFounder, TwilightsNuttifox went far and beyond what we were expecting. The team are brilliant and we have had such a fantastic response. Highly recommend.
★★★★★Alex CrabbeManager, Image & CoWe now have a high performing website, generating daily leads & we rank on page one for our target keywords. These guys know their SEO.
★★★★★Adil BurtallyDirector, Knights Property ServicesWhat I appreciate about working with Nuttifox is the thoughtfulness. They translates my vague ideas into meaningful action, asking insightful questions and delivering a better outcome than I could have asked for.
★★★★★Mel FranklinDirector, Agile Change Management
